The stop in San Sebastián de La Gomera is part of the island tour organised by Canarias UP!, a project run by the Canary Islands Government. Four areas have been announced at the Plaza de las Américas: Caffest, the Canary Islands' coffee festival; Somos lo que Comemos, featuring show cooking by young Canarian chefs using ingredients from La Gomera; TecnoUp!, showcasing video games and projects by Canarian developers; and UpMarket!, a market featuring products and brands from local businesses.
Caffest will feature brunch culture, barista shows, DJs and music. The show cooking sessions will focus on produce from La Gomera. TecnoUp! is aimed at anyone interested in digital projects from the Canary Islands, whilst UpMarket! showcases local businesses.
Canarias UP! will tour all seven islands between October and December 2026 to bring trade, business and innovation closer to the public. The La Gomera leg of the tour also includes the Canarias UP Hackathon and the Tardeo Meet Connection networking event. Registration is required for both of these events.