The course is the third module of the Escuela de Empresarios 5.0 and takes place as a face-to-face programme at the Chamber of Commerce of Lanzarote and La Graciosa in Arrecife. The 20 teaching hours are spread over five sessions: 23 and 24 September, 29 and 30 September, and 1 October 2026, from 16:00 to 20:00 on each occasion.
The course covers current sales methods and customer service, both online and offline. The programme includes the importance of sales for businesses, key sales skills, sales techniques, social selling, developing a sales pitch, and customer care to improve customer relationships.
The course will be led by Cova Bertrand, a coach and trainer specialising in sales and customer service for businesses, and founder of the Escuela de Ventas CB.
