Photos of the Canary Islands

Motorhomes take over Los Llanos street to boost Christmas trade

Around 70 campers in bright orange T-shirts parked 40 vehicles in Calle Enrique Mederos Lorenzo over the St Nicholas weekend, visiting the Christmas market and urging shoppers to spend locally instead of online or on other islands.

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La Palma Motorhome Special: Kathrin Lucia Meyer 1 — An unusual sight: 40 motorhomes were parked on one of the most central streets in Los Llanos on La Palma over the St Nicholas weekend.

La Palma Motorhome Special: Kathrin Lucia Meyer 6 — Romantic camping by the light of the Christmas illuminations: this is how the campers were lined up on Calle Enrique Mederos Lorenzo.

La Palma Motorhome Special: Kathrin Lucia Meyer 3 — The participants in the camping weekend in Los Llanos were recognisable by their bright orange T-shirts - pictured here with 'Santa Claus'.

Together, we went to the Christmas market in Los Llanos. — Visitors strolled with interest through the town's Christmas market.

La Palma Motorhome Special: Kathrin Lucia Meyer 5 — As well as aiming to encourage interaction amongst motorhome enthusiasts, the campaign is primarily intended to benefit shops, restaurants and bars. The motorhome owners want to revitalise the high street by luring customers back from online shopping to their own town.

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Camping for retailers: A quirky St Nicholas promotion on La Palma — The full story - click the image now: Camping for retail: A quirky St Nicholas campaign on La Palma

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